Who is the Copywriter Outdoors?
Beginnings
Back a few years, OK, maybe more than a few, I was born in a farmhouse on my Granddad’s ranch. This was in a remote area in Southern Africa known as the “lowveld”; low altitude, hot summer rainfall country.
Out in the bush, far from the closest town, that’s where I got my love for the outdoors. And a better start for a young kid one could not wish for.
The Journey
From those early days, my passion for the outdoors has been fueled by almost 30 years in various outdoors professions. I have worked on farms and in agricultural development. I managed game farms. and led safari ventures.
My journey has taken me from the remote wilderness areas of Southern Africa to the spectacular beauty of South Island New Zealand, from harsh, arid Southern Afghanistan, all the way to the wet, green Pacific Northwest of the United States.
During this journey, it has been a blessing and an inspiration to have 4 kids who share my passion for the outdoors.
The discovery of persuasive writing during my years in development work was a “Lightbulb moment”. Combining my passion for the outdoors with my new adventure in persuasive writing led naturally to copywriting for the outdoor industry.
So now, instead of tracking poachers, I’m tracking prepositions.
Why This Matters
Does your company offer products and services to the outdoors enthusiast?
Do you sometimes wonder if what you’re saying to your customer is getting their attention?
Are you ever disappointed with your customers response to your ad material or your latest email campaign? Do you get less than enthusiastic engagement from your newsletter?
The solution is no deep mystery, it’s all about how you communicate with your customer.
I work with companies in the Outdoor Recreation space.
I help them increase their visibility and reach in the marketplace by building and strengthening the all-important relationship with their customers.
The key is an intimate knowledge of your customer, and regular, persuasive and compelling content in language that gets their attention.
I have a detailed knowledge of your customer, their fears, aspirations and what makes them “tick”, I speak their language, because I am also your customer.
If you’d like help sending your customer a clear message, you can Contact me here to schedule a call.